China may be closed to the outer world one time, but when it opened its door the the outer world, well, you can conclude yourself :) . I wrote this article to give you more insight about Chinese people attitude towards brands. It's very important, moreover for you, who want to enter the Chinese market. Research Says... Based on research that was done by Cohn & Wolfe about the authenticity of the brands in the eyes of consumers, financial brands like the Bank of China a...read more
Posts tagged "global economy"